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Mastering Growth Framework
Course intro, instructor bio, but & tools needed for curriculum
Intro and bio (3:03)
Intro to the modules in this course (0:51)
Tools used in the course (0:50)
Module 1: Building a strong growth foundation
Stories of failure (13:24)
Growth Modeling for startups (13:12)
Building a solid growth dashboard (5:19)
Module 2: Customer acquisition
Customer Journey Stages (3:34)
Key metrics (6:59)
Choosing Acquisition Channels (17:46)
Module 3: Conversion and monetization
Overview of conversion & monetization (3:17)
Onboarding, Personalization & Constraints: Miro case study (8:19)
Tracking activation metrics (2:59)
Relentlessly focus on each step of the activation flow (5:02)
Be intentional & have a point of view on the user journey (1:48)
User Psychology and Value/Action/Reward Loops (3:36)
User psychology & triggers (4:26)
Be everywhere your customers are (1:16)
Drip Campaigns 101 (2:33)
Module 4: Retention
Overview of Retention (4:29)
Key retention metrics (2:34)
Core & proxy metrics (3:07)
Measuring Product Market Fit (3:00)
Cohorts (5:31)
Charting retention & looking at CAC:LTV ratios (4:45)
How to improve retention (10:44)
Module 5: Experimentation
Overview of experimentation on & how to build an experiment (3:16)
Example Experiment: Upside Travel (4:31)
Example Experiment: The Hair Shop (2:43)
Running & tracking experiments (2:23)
Program closing
Thank you & next steps (1:14)
Resources
Tools & Resources
Charting retention & looking at CAC:LTV ratios
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