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Growth 101 - Mastering Growth Series
Section 1: Introduction to Growth
Program Overview
What is Growth Marketing?
Why is Growth Important?
Section 2: Growth Led Strategy & Team Composition
Growth Led Product Development
Lessons in constraint - how to do more with less (31:02)
Composition of a Growth Team & Key Players
Interview - Seamus Leahy (Dropbox, Twitter, Thumbtack, Votion) - how the world's fastest companies structure and scale growth teams (15:39)
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Section 3: Growth Tools & Frameworks
Overview of Analytics, Attribution & Event Data
Video: Intro to Google Search Console & Webmaster Tools (4:10)
Resource: Growth Tools of the Trade
Section 4: Acquisition & Channels
Guide: Getting Started with Acquisition Channels
Slideshow: Finding and Owning Your Initial Acquisition Channels
Video: Intro to Google Advertising (SEM) (13:26)
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Section 5: Activation & Experimentation
Video: Building a Proper Experiment (recorded live with Masters of Marketing) (34:30)
Growth Test / Experiment Template
Activation 101 - Be Intentional (2:17)
Ultimate Activation in 5 Steps (50:05)
From experiment to feature - how amazing teams prioritize what they build (7:07)
Interview - Building a Growth Led Product Roadmap - Alex Mitchell
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Section 6: Course Wrap-up
Wrapping Up & Intro to Full Program
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