Learn how to grow your startup holistically.
Mastering Growth is a five module framework that helps startups acquire, convert, and retain customers. The modules focus on the five key drivers of growth: modeling, acquisition, conversion, retention, and experimentation.
Trusted by thousands of founders & marketers at hundreds of the fastest growing companies.
Craig did an amazing job...to help me find clarity on my goals, methods, and next steps.
Chris T
Amazing help for me...gave me the much needed advice on what I need to be focusing on to launch my business...he reassured me where I need to spend my time to get the most out of my business in the long term.
Nancy S
Fantastic! Very knowledgeable. Very helpful. We learned a lot...
Nichole D
Mastering Growth Curriculum
- Overview of conversion & monetization (3:17)
- Onboarding, Personalization & Constraints: Miro case study (8:19)
- Tracking activation metrics (2:59)
- Relentlessly focus on each step of the activation flow (5:02)
- Be intentional & have a point of view on the user journey (1:48)
- User Psychology and Value/Action/Reward Loops (3:36)
- User psychology & triggers (4:26)
- Be everywhere your customers are (1:16)
- Drip Campaigns 101 (2:33)
More testimonials
“The hour I spent every week in Mastering Growth easily saved me 10-20 hours of trying to figure things out on my own, and likely getting wrong the first time around. I can't recommend this course enough.” Matt Johnson, Taskable
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“Everything inside Mastering Growth…has been tremendously insightful and actionable.” Dan Stanley, pokercoaching.com
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“Craig's content was incredibly helpful for our growth areas that needed more attention. He provided helpful templates to help us track and measure the KPIs that matter most….This isn't fluff material. The pace of the class was perfect enough to give us time to apply the actions in between each session. As a young company, you probably don't have a lot of resources to throw around, but this is a course worthy of the investment.” Bethany Schoengarth, Healium
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“Mastering Growth helped us SAVE TIME and TRACK THE RIGHT METRICS at Postcard. We picked up signals and made a critical pivot (within weeks). Craig is a great teacher and I highly recommend this course for anyone with an MVP in market and in search of Product Market Fit.” Amit Jaipuria, Postcard Travel
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“The hour I spent every week in Mastering Growth easily saved me 10-20 hours of trying to figure things out on my own, and likely getting wrong the first time around. I can't recommend this course enough for all founders who want to nail their growth strategy without reinventing the wheel.” -- Matt Johnson @ Taskable
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“Craig has the knowledge, network, and the temperament to teach this curriculum not just academically but in practice. The bonus is, Craig is a gifted teacher...armed me with a network and knowledge that was otherwise far beyond my organic reach.” -- Om Suthar @ Personify
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“The course was well put together with a ton of information…a great way to improve pieces of your business while looking at it holistically.” -- Lana Fox @ ClinicNote
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“I can't say enough good things about Craig and the growth university he put together. Every session is well thought out about each aspect of growth; from user acquisition to retention to growth with tons of resources. I loved every bit of it and would highly recommend other entrepreneurs to join it!! Great job Craig!!!” -- Rashi Bahri @ Shoonya
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“This course is one of the best if you want to learn about growth marketing. There is so much/complex information about growth marketing online, but this course is more interactive and in-depth. The lectures are great and with the help of the ready made dashboards, we can save time and track growth in our organization. Craig has been a great coach and great at bringing like minded people together. I was able to learn a lot from this course and highly recommend it if you want to become a growth minded leader in your organization.” -- Vinay Chand
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“I'm so glad I did the two courses with Craig and his team who are all brilliant. I cringe when I think about all the stuff I didn't know I didn't know before starting. Because of the course, I can honestly say that when I'm raising a Series A I'll be 10x more effective when presenting to investors.” -- Brad
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