Autoplay
Autocomplete
Previous Lecture
Complete and continue
Mastering Growth Series - Foundations of Growth
Mastering Growth Program Overview
Mastering Growth Overview
Quick Start Guide
What's New - Updated 5/6/20
Section 1: Introduction to Growth
Overview of Growth
Pirate Metrics & the Customer Journey
Why is Growth Important?
The Way We Build Features Is Often Broken (0:57)
Growth Led Product Development
Video: The Step Functions of Growth - Sandboxx Case Study (11:23)
Composition of a Growth Team & Key Players
Case Study: Growth Team Structure - Upside Business Travel
Interview - Seamus Leahy (Dropbox, Twitter, Thumbtack, Votion) - how the world's fastest companies structure and scale growth teams (15:39)
5 Rules for Building Features and Products
Quiz: Module 1
Homework: Module 1
Get Early Access to the Full Program
Section 2: Activation & Driving Intent
Overview
Ultimate Activation in 5 steps (50:05)
Video: Activation 101 - Be Intentional (2:17)
Video: Great Activation - Loom Example (2:35)
Video: Bad Activation - Epicor Example (2:47)
Apply to my new live course now!
Section 3: Building Your Growth Framework
Section Overview
Overview of Analytics, Attribution & Event Data
Google Tag Manager Setup & Event Tracking
Video: Intro to Google Search Console & Webmaster Tools (4:10)
Growth Test / Experiment Template
Measuring Growth Setup Checklist
Resource: Growth Tools of the Trade
Apply to my new live course now!
Section 4: Acquisition Channels and Loops
Overview
Guide: Getting Started with Acquisition Channels
The Big List of Paid Acquisition Channels
The Big List of Organic Acquisition Channels
How to Run an Acquisition Audit
Video: How to Leverage High Intent Search Traffic for Effective Paid Acquisition (3:54)
Video: Intro to Google Advertising (SEM) (13:26)
Paid Ad Testing Matrix
Video: Google Ads - Building a Lead Generation Form (4:47)
Case Study: Votion's B2B referral loop
Homework: Run an acquisition audit
Bonus Material: Content Production "Hack"
Quiz: Module 4
Apply to my new live course now!
Section 5: Retention - the pillar of growth - COMING SOON
Overview
Section 6: Experimentation & Growth Process
Overview
Video: Building a proper experiment (16:42)
Video: From experiment to feature - how amazing teams prioritize what they build (7:07)
Interview - Scaling Growth Experiments - Insights from the world's fastest growing companies - Seamus Leahy (Dropbox, Twitter, Thumbtack, Votion) - (29:42)
Interview - Building a Growth Led Product Roadmap - Alex Mitchell
Apply to my new live course now!
Bonus Content: Mastering your brand with Fabian Geyrhalter
Mastering your brand with Fabian Geyrhalter: Your Brand Values (6:31)
Mastering your brand with Fabian Geyrhalter: Crafting Your Brand's Personality (6:42)
Mastering your brand with Fabian Geyrhalter: The Mission/Vision Statement (3:04)
Mastering your brand with Fabian Geyrhalter: Your BrandDNA in One Phrase (1:59)
Bonus Content: Product Management
Overview
7 Habits of a Highly Effective Product Manager (11:29)
So You Just Became a Product Manager... (13:15)
The One Thing I Look for In Every Product Manager Candidate (11:03)
Get Early Access to the Full Program
Apply to my new live course now!
The Way We Build Features Is Often Broken
This lecture is for enrolled users only.
If you're already enrolled,
please login.
.
Enroll Now