Overview

Great growth starts with understanding and owning your key acquisition channels. This module covers how to find the right channels for your company and how to get started with Customer Acquisition. We’ll cover:

  • An overview of Awareness and Acquisition strategies
  • How to go about Choosing Acquisition Channels, and a review of channel considerations
  • When and how to leverage targeting types and audience types for a better ROI
  • Finding channel fit
  • How to set up your initial Customer Acquisition Cost (CAC) model
  • ...and a lot more!