Overview

In this module we’ll dig into experimentation and how to leverage hypothesis driven tests to maximize growth at each step of your customer lifecycle. We’ll cover:

  • How to setup and build a proper growth experiment
  • When to kill, scale, or hold steady on experiments
  • When to run (and not run) A/B tests
  • How to prioritize growth tests
  • How amazing teams prioritize what they build
  • A streamlined process for running growth at any stage of scale
  • ...and a lot more!