In this module we’ll dig into experimentation and how to leverage hypothesis driven tests to maximize growth at each step of your customer lifecycle. We’ll cover:
- How to setup and build a proper growth experiment
- When to kill, scale, or hold steady on experiments
- When to run (and not run) A/B tests
- How to prioritize growth tests
- How amazing teams prioritize what they build
- A streamlined process for running growth at any stage of scale
- ...and a lot more!