Overview

The fastest growing companies actively move users through the customer journey and drive the intended actions they’d like their customers to take. In this module, we’ll cover:

  • What Activation is, and how it becomes the basis for solid growth
  • How to focus on the metrics that matter and have a well defined process for moving users through the customer journey
  • How relentless focus on each step of the activation loop drives compounding growth
  • Why focusing on user psychology to create triggers increases conversion rates
  • How to put together amazing onboarding and drip campaigns, and how to drive a higher user activation rate
  • Case studies and tear downs from companies like Loom, Spotify and others
  • ...and a lot more!