The fastest growing companies actively move users through the customer journey and drive the intended actions they’d like their customers to take. In this module, we’ll cover:
- What Activation is, and how it becomes the basis for solid growth
- How to focus on the metrics that matter and have a well defined process for moving users through the customer journey
- How relentless focus on each step of the activation loop drives compounding growth
- Why focusing on user psychology to create triggers increases conversion rates
- How to put together amazing onboarding and drip campaigns, and how to drive a higher user activation rate
- Case studies and tear downs from companies like Loom, Spotify and others
- ...and a lot more!