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Mastering Growth Series - Foundations of Growth

Mastering Growth Program Overview

Mastering Growth Overview
Quick Start Guide
What's New - Updated 5/6/20

Section 1: Introduction to Growth

Overview of Growth
Pirate Metrics & the Customer Journey
Why is Growth Important?
The Way We Build Features Is Often Broken (0:57)
Growth Led Product Development
Video: The Step Functions of Growth - Sandboxx Case Study (11:23)
Composition of a Growth Team & Key Players
Case Study: Growth Team Structure - Upside Business Travel
Interview - Seamus Leahy (Dropbox, Twitter, Thumbtack, Votion) - how the world's fastest companies structure and scale growth teams (15:39)
5 Rules for Building Features and Products
Quiz: Module 1
Homework: Module 1
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Section 2: Activation & Driving Intent

Overview
Ultimate Activation in 5 steps (50:05)
Video: Activation 101 - Be Intentional (2:17)
Video: Great Activation - Loom Example (2:35)
Video: Bad Activation - Epicor Example (2:47)
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Section 3: Building Your Growth Framework

Section Overview
Overview of Analytics, Attribution & Event Data
Google Tag Manager Setup & Event Tracking
Video: Intro to Google Search Console & Webmaster Tools (4:10)
Growth Test / Experiment Template
Measuring Growth Setup Checklist
Resource: Growth Tools of the Trade
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Section 4: Acquisition Channels and Loops

Overview
Guide: Getting Started with Acquisition Channels
The Big List of Paid Acquisition Channels
The Big List of Organic Acquisition Channels
How to Run an Acquisition Audit
Video: How to Leverage High Intent Search Traffic for Effective Paid Acquisition (3:54)
Video: Intro to Google Advertising (SEM) (13:26)
Paid Ad Testing Matrix
Video: Google Ads - Building a Lead Generation Form (4:47)
Case Study: Votion's B2B referral loop
Homework: Run an acquisition audit
Bonus Material: Content Production "Hack"
Quiz: Module 4
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Section 5: Retention - the pillar of growth - COMING SOON

Overview

Section 6: Experimentation & Growth Process

Overview
Video: Building a proper experiment (16:42)
Video: From experiment to feature - how amazing teams prioritize what they build (7:07)
Interview - Scaling Growth Experiments - Insights from the world's fastest growing companies - Seamus Leahy (Dropbox, Twitter, Thumbtack, Votion) - (29:42)
Interview - Building a Growth Led Product Roadmap - Alex Mitchell
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Bonus Content: Mastering your brand with Fabian Geyrhalter

Mastering your brand with Fabian Geyrhalter: Your Brand Values (6:31)
Mastering your brand with Fabian Geyrhalter: Crafting Your Brand's Personality (6:42)
Mastering your brand with Fabian Geyrhalter: The Mission/Vision Statement (3:04)
Mastering your brand with Fabian Geyrhalter: Your BrandDNA in One Phrase (1:59)

Bonus Content: Product Management

Overview
7 Habits of a Highly Effective Product Manager (11:29)
So You Just Became a Product Manager... (13:15)
The One Thing I Look for In Every Product Manager Candidate (11:03)
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Overview

This section is product management specific. Thanks to Alex Mitchell for putting this together for us!

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