In this module we will cover a few main concepts, including:
- How to build the growth framework that you’ll use to drive your growth strategy & build your growth model on top of
- What you need to do in terms of setting up analytics and attribution
- An overview of google tag manager & event tracking
- We'll cover how to build a growth test / experiment using a template
We also have some great bonus content here: 4 lessons on Mastering Your Brand by Fabian Geyrhalter.