Section Overview

In this module we will cover a few main concepts, including:

  • How to build the growth framework that you’ll use to drive your growth strategy & build your growth model on top of
  • What you need to do in terms of setting up analytics and attribution
  • An overview of google tag manager & event tracking
  • We'll cover how to build a growth test / experiment using a template

We also have some great bonus content here: 4 lessons on Mastering Your Brand by Fabian Geyrhalter.